Campaign for Change
This lesson challenges students to harness the power of persuasion to advocate for a cause they care about. They will identify the core components of persuasive communication and create a tangible message to influence an audience.
The lesson goal is in this spark, your learner will identify and explain key elements of persuasive communication (e.g., claim, evidence, call to action), develop a well-structured and compelling persuasive message for a chosen cause and apply critical thinking to analyze an audience and tailor a message effectively.
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Learning Guide
Step-by-step guidance. No preparation required.
- 1
Introduction5 Min
- Discuss persuasion, share examples.
- Move on when Student shares at least one example of persuasion and has a basic understanding of the term.
Photo by Sora Shimazaki on Pexels - 2
Explore & Plan8 Min
- Brainstorm powerful message ideas.
- Choose a cause you care about.
- Identify your message's audience.
- Move on when Student has chosen a specific cause and identified a target audience for their message.
Photo by Leeloo The First on Pexels - 3
Discussion6 Min
- Discuss persuasive message tools.
- Define claim, evidence, call to action.
- Move on when Student can identify the components of a persuasive message (claim, evidence, call to action) in simple terms.
Photo by Tima Miroshnichenko on Pexels - 4
Activity9 Min
- Gather paper, pens, and markers.
- Create your persuasive message.
- Outline your claim, evidence, call to action.
- Move on when Student has completed their physical persuasive message based on their chosen cause.
Photo by https://kaboompics.com/ on Pexels - 5
Summary2 Min
- Reflect on message and takeaways.
- Move on when Student shares one key takeaway or a reflection on their experience.
Photo by RDNE Stock project on Pexels
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