Design a Powerful PSA
This challenge empowers learners to become agents of change by crafting a compelling Public Service Announcement. Students will identify a real-world issue, develop a persuasive message, and use creativity to communicate it effectively.
The lesson goal is in this spark, your learner will identify key elements of persuasive communication and rhetoric, develop a clear, concise, and compelling message for a target audience and create and deliver an impactful public service announcement using spoken word and simple visual aids.
What You Need
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Learning Guide
Step-by-step guidance. No preparation required.
- 1
Introduction5 Min
- Ask about persuasive messages and their impact.
- Move on when Student identifies an example of a persuasive message and reflects on its impact.
Photo by Thắng-Nhật Trần on Pexels - 2
Explore & Plan8 Min
- Brainstorm local issues you care about.
- Choose one issue for your PSA.
- Gather paper, markers, and household props.
- Move on when Student has chosen an issue for their PSA and has gathered materials for brainstorming and presentation.
- 3
Discussion6 Min
- Discuss who your target audience is.
- Identify your PSA's call to action.
- Brainstorm core message and visuals.
- Move on when Student can articulate their PSA's target audience, main message, and desired action.
Photo by Alena Darmel on Pexels - 4
Activity9 Min
- Set up a creative workspace.
- Outline your PSA script and visuals.
- Gather simple household props.
- Practice delivery, tone, and gestures.
- Deliver your powerful PSA.
- Move on when Student has created a short PSA script/outline, gathered props, and delivered their message.
Photo by Jeff Stapleton on Pexels - 5
Summary2 Min
- Reflect on learnings and PSA's potential impact.
- Move on when Student shares one key takeaway or insight from creating their PSA.
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