Craft Your Campaign
This challenge invites you to step into the shoes of a communication strategist. You'll explore the art of rhetoric and persuasion, then design a mini-campaign for a cause you care about, using compelling language and ethical appeals. Get ready to influence!
The lesson goal is in this spark, your learner will analyze common rhetorical appeals (ethos, pathos, logos) in various persuasive messages, develop a clear, persuasive message for a chosen cause or idea and design a multi-faceted campaign incorporating rhetorical strategies.
What You Need
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Learning Guide
Step-by-step guidance. No preparation required.
- 1
Introduction5 Min
- Talk about what makes messages persuasive.
- Move on when Student shares an initial thought or example of persuasion.
Photo by Tima Miroshnichenko on Pexels - 2
Explore & Plan8 Min
- Introduce Ethos, Pathos, Logos.
- Discuss examples for each appeal.
- Brainstorm a campaign cause.
- Gather paper and pens.
- Move on when Student can define ethos, pathos, and logos in their own words and has started to think about a cause for their campaign.
Photo by RDNE Stock project on Pexels - 3
Discussion6 Min
- Discuss ethics in persuasion.
- Move on when Student articulates an understanding of ethical considerations in persuasion.
Photo by Tima Miroshnichenko on Pexels - 4
Activity9 Min
- Set up a comfortable workspace.
- Choose cause, define message and audience.
- Create a campaign slogan or headline.
- Outline a speech or draft a letter.
- Design a visual campaign element.
- Move on when Student has completed the physical activity of designing their campaign elements.
Photo by Tara Winstead on Pexels - 5
Summary2 Min
- Discuss takeaways from campaign design.
- Move on when Student shares one key takeaway or reflection on their campaign design.
Photo by Pavel Danilyuk on Pexels
Personalize The Spark
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