Your Super Seller Sign
This challenge invites learners to become marketing maestros! They will create a physical sign designed to persuade someone to 'buy' or 'use' a product, applying creative language and eye-catching design techniques.
The lesson goal is identify and analyze elements of persuasive language in everyday contexts.
Learning Materials
What You Need
Missing something? Don't let it stop you. The app offers easy alternatives for every item you have at home.
Lesson Plan
- 1
Introduction
Begin a conversation about convincing others. Ask, "Have you ever tried to convince someone to do something you really wanted, like playing a game or trying a snack?" Next, ask them about the words they used. Introduce the idea of "persuasion": Persuasion is when you try to get someone to think, feel, or do something by talking to them or showing them things. It's like gently guiding their choice. An example is an ad for a yummy treat, trying to make you want to buy it. The opposite is just stating a fact without trying to influence. Then, ask, "When you see an advertisement on TV or a poster, what makes you really want what they're showing?" and "What makes you want something when you see an ad?" Done: The child shares an experience related to convincing someone or reacting to an ad.
- 2
Explore & Plan
Guide the child to choose a simple household item they could "sell" or encourage someone to use, like a pen, a sock, a toy, or a fruit. Ask, "What simple item around our house could you 'sell' or get someone to use?" and "What makes that item special or useful?" Help them brainstorm powerful adjectives, verbs, and catchy phrases that highlight the item's best qualities. Ask, "What powerful words could we use to make it sound amazing?" and "Are there any catchy phrases that would grab attention?" Finally, gather all the materials: paper, markers, crayons, and scissors. Done: A product is chosen, a few persuasive words/phrases are brainstormed, and all materials are laid out.
- 3
Discussion
Discuss with the child *why* the words and phrases they brainstormed are powerful. Ask, "What makes those specific words or phrases you picked so powerful?" Explain "persuasive language": Persuasive language uses strong, positive words and phrases to make something sound exciting and appealing, so people want to buy or use it. It's not just saying 'this is good,' but 'this is *amazing*!' The opposite would be neutral language that doesn't try to influence. Then, prompt them to consider visual elements. Ask, "Why do you think using strong, positive words works better than just saying 'This is okay'?" and "How can colors and shapes on a sign also help grab someone's attention?" You can also ask, "Why are cereal boxes often so colorful?" Done: The child can explain why certain language or design elements are more persuasive.
- 4
Activity
Guide the child to begin creating their "super seller sign." Supervise the creation process, encouraging creativity and independence. Remind them to use the persuasive words, catchy phrases, and design ideas they discussed. As they work, ask guiding questions to prompt their thinking about layout and effectiveness: "Where will people's eyes go first on your sign?" and "Is there a word that could be even stronger here?" Also, consider asking, "How can you make this part really pop with color?" and "What part of your sign is most important for your customer to see?" Ensure they use paper, markers, crayons, and scissors to design and create a compelling sign for their chosen item. Done: The child has completed creating their physical persuasive sign.
- 5
Summary
Celebrate the child's effort and creativity for their completed "super seller sign." Have them briefly "pitch" their sign to you, trying to persuade you to "buy" or "use" their product. Ask, "What part of your sign do you think is the most persuasive?" Then, broaden the discussion to real-world applications. Ask, "Where else in the real world do you see people using persuasive language or design, besides in advertisements?" You can prompt with examples like speeches, political campaigns, or even friends convincing each other to play a game. Done: The child shares one key takeaway about persuasive language or design.